- Task-based usability test
A rapid user-centered iterative approach was used in the study. A two-part study with potential users conducting tasks and providing verbal feedback was recorded and analyzed. In a one-week period, the study was designed, data was collected and analyzed, and a findings report was delivered to Newsy.com with actionable feedback.
Newsy.com took the feedback, made immediate changes to the website, and a second study was conducted in similar fashion soon thereafter.