- Pre- and post-tests
Goal: The goal of the IE Lab work was to study usability and learning efficacy of Linda Austin’s mobile-microlearning course. The study sought to discover whether those who took the course showed improved skills in writing news for a mobile audience.
In Phase 1, data-collection instruments were developed and pre-tested. These included before- and after-course surveys, after-lesson surveys and before- and after-course tests.
In Phase 2, the actual study was conducted with 35 target users who were in the field of journalism.
In Phase 3, the IE Lab analyzed the collected data and delivered both qualitative and quantitative results, as well as recommended improvements in the 5 C’s micro-lessons.
When participants completed the course, they gained more knowledge and learned what the course developer intended them to learn.
Users’ confidence level in writing news headlines and stories for mobile audience also increased in a statistically significant way.
In addition, all of the 35 journalists who took the course said they would recommend it to other journalists interested in the subject.
More Information about our client and project results: