Newsy.com

Newsy.com is an innovative online news service that connects users with ‘Multiple sources to help provide the real story.’  Newsy.com was established as a start-up company with strong ties to the Missouri School of Journalism at MU. The IE Lab worked with Jim Spencer, President of Newsy.com, and his staff to determine what usability studies should be conducted before Newsy.com went public.
A rapid user-centered iterative approach was used in the study.  A two-part study with potential users conducting tasks and providing verbal feedback was recorded  and analyzed.  In one week period, the study was designed, data was collected & analyzed, and a findings report was delivered to Newsy.com with actionable feedback.  Newsy.com took the feedback, made immediate changes to the website, and a second study was conducted in similar fashion soon thereafter.